The Indian Railways is one of the world's largest rail networks, catering to over 23 million passengers daily. It connects every major city and countless rural towns, making it one of the most effective mediums for mass communication and brand exposure. With trains running across 18 zones and more than 7,000 stations, Indian Railways presents a massive opportunity for brands to reach a truly pan-India audience — from bustling metros to remote towns.
We offer a range of high-impact advertising options with Indian Railways to help your brand engage with a diverse audience across the country.
Indian Railway Interior Train Branding allows brands to creatively utilize the internal spaces of trains — such as seat backs, headrests, overhead luggage racks, compartment walls, windows, tray tables, and door panels. These spaces are ideal for brands looking to engage passengers during their travel time, offering high visibility and longer engagement duration.
Indian Railway Exterior Train Branding transforms the train into a moving billboard. The outer body of the train, including coach exteriors and windows using see-through wraps, can be completely covered with your brand message. With trains covering thousands of kilometers daily, exterior branding offers unbeatable reach and mobile brand visibility across states and cities.
Indian Railway Jingle/Audio Announcement Branding is a powerful way to deliver your brand message directly to commuters through audio. Brand jingles or voice messages are played before or after important station announcements, making them highly memorable.
Full Train Branding (Interior + Exterior) gives your brand complete ownership of the train’s visual space. By combining both inside and outside branding, this format maximizes visibility and ensures your messaging is consistent and dominant throughout the journey. It’s an excellent option for large-scale campaigns, government drives, or high-impact promotions.
Indian Railway DOOH (Digital Out-of-Home) Screen Branding brings your brand to life through high-definition digital screens installed at major railway stations. These screens display video ads, animated visuals, and dynamic content, allowing real-time and targeted advertising to thousands of daily commuters waiting at platforms.
Indian Railway Advertising is one of the most effective tools for brands aiming to expand their footprint across urban and rural landscapes alike. Here’s why this channel works so well:
At Litoust India, we specialize in comprehensive railway advertising campaigns across India. From planning to execution, our services are tailored to ensure visibility, effectiveness, and return on investment.