Online Reputation Management (ORM) basically shapes and monitor individual's or business's image on the web. It encompasses strategies to control and influence how an entity is perceived online, addressing negative content and promoting positive aspects. ORM is crucial as online perceptions significantly impact credibility, trust, and decision-making. It safeguards against damaging content, ensures accurate online representation, and enhances overall brand perception, fostering better relationships with customers, clients, and stakeholders. ORM is vital for maintaining a favorable online presence and preserving a positive digital reputation in an interconnected world.