Litost India as discussed has been in the Indian market for the past 8+ years and we have gone from success to success in this short period of time. We do Marketing and PR for our clients, but we work with the responsibility of being their business partners.
With the rapidly changing world of advertisement, businesses are always on the lookout for new innovative ways to reach their target audience. One such innovation is advertising on taxis. Out of many modes in taxi advertisement, two very famous trends include taxi platform advertisement and advertisement on top of the cabs. Understanding these methods will help you make an informed decision about which strategy aligns best with your marketing goals. In this blog, we will understand what is taxi platform advertising, how it differs from ads moving on top of the taxi, and how litostindia a leading Taxi Advertising Agency, helps in leveraging this mode of advertisement.
What Is Taxi Platform Advertising?
Simply put, taxi platform advertising is using ads on the sides or the rear of a taxi, targeting the platform or the body of a vehicle. Pedestrians, drivers, and passengers of other vehicles view these ads. Taxi platform advertising works because it leverages the vehicle's mobility and large number of eyeballs viewing the taxi as it travels through urban areas.
Advantages of Taxi Platform Advertising:
Higher Visibility: Whereas traditional billboards stay at one spot, the taxi platform advertising is moving from sector to sector and crossing different neighborhoods targeting different demographics throughout the day. This enhanced mobility can come in very handy while exposing your ad to a large geographical area.
High Impact: Large, colorful ads on the sides of taxis may be more attention-grabbing than smaller, less dynamic advertising mediums.
Cost-Effective: Compared to other forms of outdoors, taxi platform ads many a time turn out to be a more cost-effective option with a considerable reach.
What Are Taxi Top Ads?
Taxi top ads are billboards that are mounted on top of the taxi. Most of the time, they are illuminated to increase their viability, mostly in the dark. The ads are designed to be viewed from a distance and very effective in catching attention amidst busy city environments. The prominence of the placement makes taxi top ads often used for high-impact and short-term campaigns.
Advantages of Taxi Top Ads:
High Visibility: Being placed on the roofs, these ads are viewed from a distance and from all angles, thus suitable for attracting eyeballs amidst congestion.
24/7 Exposure: Since there is a provision for illumination, taxi top ads can catch eyeballs through the day and night to give your message maximum visibility.
Best Exposure: Placing taxi top ads high means that the ad will be more in one's face and much more memorable when contrasted with those lower down on the vehicle.
How Are They Different?
While both of these—taxi platforms and taxi-top ads—have their share of positives, the key differences lie in their positioning and the level of visibility. Your advertisements are running along the sides or the rear of the vehicle with taxi platform ads, using a dynamic moving billboard effect. They are a perfect solution for campaigns that need to reach a large audience across geographies. Contrasted to this, taxi top ads provide enhanced, illuminated high-impact visibility best suited for campaigns where concentration is required on a continuous basis.
Litostindia specializes in developing impactful taxi advertising campaigns to drive your business. As the leading Cab Branding Agency, litostindia will help guide the choices between taxi platform and taxi top ads to enable your campaign to reach its full potential.
Conclusion
Taxi advertising is one of a kind in engaging audiences in a dynamic and effective way. Knowing what sets them apart—taxi platform advertising from taxi top ads—will help you choose the right strategy to reach your marketing goals. Whether it's the broad reach of taxi platform ads or the high-impact reach of taxi top ads, Litostindia can assist you in hitting your advertising objectives with expertise and creativity. Speak with us today about how our in-taxi advertising solutions can help drive real success for your brand.
A: Taxi platform advertising is the promotional space available on the sides of the taxi platform or the lower section. It includes large vinyl wraps, stickers, or digital screens placed on the sides of the taxi that create a fleeting display as the vehicle travels in urban areas.
A: Taxi platform advertising primarily concentrates on the flanks of the taxi, which encompass more area, thereby giving greater visibility from all angles the taxi moves in traffic. On the other hand, taxi top advertisements are on the roof of the taxi and have a relatively better view when looked at from a distance; hence, they are frequently used for having higher impacts created during campaigns. While taxi top ads capture attention from above, taxi platform ads manage to engage viewers from the sides effectively.
A: Taxi-cab advertising has several benefits, including the following:
Better Viewability: The advertisements are viewable from all sides, be it pedestrian or vehicle traffic.
Prolonged Exposure: Owing to the circulation of taxis across the city, the advertisement reaches different geographies and audiences.
Customizable: Ads can be designed to cover large areas or make use of digital screens to feature dynamic content.
A: The top ads of taxis also have their share of advantages, including:
High Impact: Being mounted on top of the taxi, these advertisements are easily viewed from a distance, thereby making them very effective to capture eyeballs in crowded areas.
Broad Reach: In this case, they are especially useful in reaching drivers and pedestrians in city areas.
Constant Visibility: As the taxis move about, the advertisements are always on display throughout the day.
A: The effectiveness of a taxi platform vs. a taxi top ad really depends on your campaign goals. If you're really driving that high impact, long-range type visibility, then taxi tops could be more in line with that. However, if you engage with the viewer from all sides and drive longer exposure throughout the city, then taxi platforms may be even more effective.
A: Brief our team to kick-start your taxi advertising campaign with Litostindia. Let us understand your objectives and requirements. We will help you choose the best option between a Taxi Platform and Taxi Top Ads, and guide you through the design and placement process to make your campaign a success.
